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An Open Letter to Olivia Arthur. President of Magnum Photos.
Dear Olivia, I’m writing to you following the statement that you made after the Magnum Photos archive was taken offline as a result of allegations that Magnum have been selling indecent images of...
View ArticleBetter Story through Chemistry
Clarity. We love a bit of that because when you work in the story business there can be a lot of fluff and misdirection. There’s a very clear way to judge whether the story you’re telling is a success...
View ArticleWar. HUH. What is it good for?
Spoilers ahead about ‘1917’, ‘Full Metal Jacket’, ‘Platoon’, ‘Gallipoli’ and ‘Apocalypse Now’. I’ve not been to war myself (too worried about getting shot) but close enough to know that for many there...
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Gnarly dogs and new tricks. What I’ve learned teaching Ad peeps the science...
When Jonathan Pangu first suggested he wanted to market our Story For Influence course to advertising creatives and brand execs my initial response was Jo. Are you on crack again? Two reasons 1: Aren’t...
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Olivia Arthur – now can we talk about Magnum Photos and child abuse?
Warning: This post contains distressing details of images centered on child sexual abuse, as well as sexual violence against women. Images that are potentially indecent were reported to the relevant...
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The Unexpected Knock on the Door
I wrote a post last year about the all-important neurochemical responses that make a certain type of storytelling so persuasive and influential to audiences. One of the key neurochemicals involved in...
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NC500: The Long and Wounding Road
The NC500 was ‘launched’ back in 2015, a tourism marketing strategy to ‘sell’ the concept of a ‘Highland Route 66’ taking visitors through some of the UK’s most remote landscapes and arguably its most...
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The comfort of photos
Words/Photos/(c)Andrew Jackson My parents never really understood photography. They never saw it as a job, or even as work. Work was physical afterall. It involved going to a factory or an office...
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The Fish That Never Swam
My mother was one of 15 children, born into a Lanarkshire mining family near Glasgow. Her dad was a miner, and several of her brothers and nephews went into the pit to toil beside him, a few other...
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‘Inside The Fort’
(I first posted this article here in 2011, and promised that I would update it at some point with more images and better scans. Well I managed it at last so I’m reposting it! Images will appear larger...
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